by VisibilityXpert.com (Visibility Marketing USA) covers a broad range of SEO marketing options. We are a web marketing company that provides Search Engine Optimization, Web Design, Video Production for YouTube, Pay Per Click Advertising Management, Reputation Management, Mobile Optimization and other marketing services to increase brand awareness and drive sales. When properly put together a good SEO services company ensure that you achieve good rankings with your site. If they are put together incorrectly they will have the opposite affect. We offer a variety of SEO or search engine optimization services. We start with a free SEO analysis that can be found here. Once the analysis has been completed and you have reviewed your report you can choose to either have the person that’s been working on your website fix the items in question OR you can have us do it. To progress to that next step you must fill out our Discovery Form that is found here. Just like going to a doctor we need to know a little bit about you and your business to make sure that we can help you. Once the form is filled out and submitted we will get back to you within 24 hours. We currently offer the following:
1. Search Engine Optimization and BRANDING of your website/business. What this does is let Google know (as well as the other search engines) what your website is about. There are millions of websites out there. The only way that Google and the other search engines tell what your website is about is through use of your URL, your titles and headings, your keywords, and the links that are coming into your site. If all of these are optimized properly then your site will rank better than others when the keywords that you choose are searched for in the search engines. In addition to those items we also want to make sure that your site is not over optimized and you don’t have duplicate content so that you do not receive a penalty which will deindex (remove your site from the search results) or move your site back in the results so that you are not found when a client is looking for your product or service. WordPress optimization. We use WordPress as the website creation standard. Between the many different themes that are available as well as the ability to optimize it for people search engine visibility and find that there is nothing better than WordPress when it comes to creating a website. Remember this is not just a website your presence on the web. Your website is an extension of your business. It is not just a brochure sitting in cyberspace. This should engage your clients and create in them the desire to learn more about you, your product and your service. In addition there are tweaks that let Google know what your site is about and we can optimize it so you get better rankings. Schema markup, geo-tagging of images, proper silo integration, load time, security through https protocol all contribute to a well optimized site.
2. Mobile optimization of your website. There are two actual search algorithms being used currently. One is website based and the other is mobile device based. It is important that your website provides a “good user experience” in both computer and mobile device searches. Google has more to say on this here. If your site is not mobile user optimized by April 21 Google states that your site will receive “significant impact”. If Google is telling us in advance that the lack of mobile optimization will hurt us in the search results even more so than the latest Panda and Penguin updates then this is something that we must pay attention to or risk our rankings.
We can help you make sure that your site is mobile friendly and we can also optimize it so that it ranks for the terms you’re looking for in the mobile search arena. In addition if you are a restaurant we can also list your menus and specials. If you are a brick and mortar we can list sales events, specials and other happenings. Speak with us about your options. Currently over 70% of all searches are now mobile based. It just makes sense to make sure that you can be found on mobile devices as well as laptop and desktop computers.
3. Pay Per Click (PPC) advertising or Google Adwords management. If you want to see fast results that are targeted specifically towards your product or service and there is no better way of doing it then Adwords. For Adwords to be profitable it has to be built, monitored and adjusted based on results. This means that the search terms that you’re using have to be relevant, we want search terms that are used when people are ready to buy, want to make sure that we are targeting or advertising to the right people, want to make sure that we are targeting our advertising to the right area, and we want to make sure that we have set a correct budget so that the investment that is being made maximizes the return on the dollars spent. We can help you set up a budget, determine the best keywords to use to maximize your exposure, and make sure that you are getting real value in your pay per click advertising program.
4. Content Marketing Content marketing is the use of news sources, magazines, TV and radio to build a brand that is your business. This is one of the best ways to build your brand and create exposure for your product or service. This will skyrocket the level of interaction with your site as well as keep your pipeline full of new clients. There is nothing better for your site than having high quality back links coming in from trusted sources that mention your brand and are optimized for your product or service. Speak to us about how we can make this happen for you and what type of results you can expect.